Quick Story
I had a conversation yesterday evening with an nice, middle-aged woman at the 10-minute oil change place. We were chatting, as people do at such venues, while we waited for our cars to be finished.
She was exclaiming about the merits of this place, and how convenient it was for her to stop by it on her commute home. Always interested in marketing tactics, I asked her how she heard of it and started coming here.
She went on to explain how, but the REALLY interesting thing was the length of her commute and her description of it. You see, she went on to tell me that her commute is an hour and fourty-five minutes... each way! But, she advised me, "It's really not all that bad..."
She went on to justify her decision based on the priviledge of owning a home, quality of life, etc. I just smiled and nodded, but inside, this voice in my head was saying, "Lady, you are spending 3.5 hours of every day on the road, on top of at least 9 hours a day in an office far from home. That's CRAZY!"
Maybe I'm just too small-townish, but God help me if I ever tell someone in an oil change place someday, "Only an hour forty five... Not that bad..."